by Joe Mandese
Units of WPP, Omnicom and Publicis, and at least one major advertiser, have signed on as charter members of controversial ad blocker AdBlock Plus' … Read the whole story
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by Wayne Friedman
Looking at new digital pay TV businesses, the BMO Capital Markets study shows that U.S. over-the-top subscription video-on-demand services like Netflix will rise to … Read the whole story
by Larissa Faw
Founded in 2008, Agence79 specializes in communications strategies, media buying and online campaign analytics and optimization. Read the whole story
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by Laurie Sullivan
The Relevance Score for searches through personal assistants will become the next evolution of a quality-like score used by Google to determine the ranking … Read the whole story
by Chase Martin
In an effort to redefine the role of a TV within the home and further connect consumers to their content, Samsung just launched more … Read the whole story
COMMENTARY
by Fred Schonenberg, Op-Ed Contributor
SXSW is a sea of music, film and innovation. Among the tens of thousands of attendees and exhibitors, the platforms of tomorrow are waiting … Read the whole story
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by Tobi Elkin
As it reported weak Q4 earnings and a 20% year-over-year drop in revenue, ad tech firm Rubicon Project announced that CEO Frank Addante was … Read the whole story
by Laurie Sullivan
While most of the name changes are subtle, each word aims to enhance the description. For example, the word "Starts" will change to "Sessions," … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
I'm not one for conspiracy theories - but I'm beginning to wonder what's up with the feud between the Trump Administration and the press … Read the whole story
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by Wayne Friedman
A TiVo study reports that respondents tout ABC (65.8%), CBS (63.5%), Discovery Channel (61.8%) and NBC (61.0%); as among the top 10 most popular … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Last week, I wrote about why marketers are struggling with job security. In an effort to provide career counseling to an industry, I would … Read the whole story
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by Tobi Elkin
With the goal of enabling media buyers to buy native video at scale, Sharethrough and TripleLift will expand integrations with The Trade Desk to … Read the whole story
by Fern Siegel
The newspapers, 'The Town Talk' of Alexandria, Louisiana, 'Daily World' in Opelousas, Louisiana and 'Hattiesburg American' in Mississippi, will publish three days a week … Read the whole story
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by Wendy Davis
The FTC alleged that at least 13 five-star Facebook reviews for the dealership Kia of Downtown were posted by the company or its agents. Read the whole story