by Laurie Sullivan
The recent changes in Google's brand safety policies mean stricter guidelines and more controls for advertisers on YouTube, but the Internet giant is not … Read the whole story
by Karlene Lukovitz
The tool is designed to fill a need for a cost-effective solution at the "second-tier" product innovation level, reports Kevin Daly, SVP Nielsen Innovation. Read the whole story
by Laurie Sullivan
Rather than build the technology, Audience Network, Facebook's partners program, will work with qualified mobile Web publishers and a select group of technology partners … Read the whole story
by Steve McClellan
Sarah Ivey, former global chief strategy officer at Interpublic's Initiative, has formed a consultancy to advise ad agencies, marketers, startups and NGOs. Ivey, now … Read the whole story
by Wayne Friedman
The latest Deloitte "Digital Democracy Survey" says 80% will skip digital TV/video commercials with over 70% of Millennials and younger Gen Z viewers finding … Read the whole story
by Gavin O'Malley
Critically, Snapchat's general popularity has yet to undercut its status among Millennials, according to comScore's 2017 Cross-Platform Future in Focus report. Read the whole story
by Wayne Friedman
Total TV usage was down 4.2% on a total day basis for 18-49 viewers. Conversely, Internet-connected TV viewing from OTT devices such as Apple … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Pope Francis takes a swipe at social media in a new message recorded for 2017 World Youth Day on April 9, warning young people … Read the whole story
by Joe Mandese
Robert "Bob" Blackmore, who reigned as head of advertising sales at NBC during the Peacock Network's glory days, died March 9. He was 90. … Read the whole story
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by Wayne Friedman
U.S. viewers are watching the same amount or more TV content than they did two years ago. A new study says two of three … Read the whole story
by Sara Guaglione
In her new role, Lipman will focus on creating more original national content for USA Today's digital and print platforms. Lipman will also continue … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Quit batting your seductive visual sensors at me. You know I can't resist. But I often wonder what I'm giving up when I give … Read the whole story
by Steve McClellan
The brief for this year's student competition: Connect audiences to an idea from a global brand in a way not possible three years ago. … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
ISBA research shows what many have long suspected. The direction of travel in adland is in-house, to where the brand is more in control … Read the whole story
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by Wendy Davis
In a blow to streaming video distributor FilmOn, an appeals court said the company isn't entitled to a compulsory cable license Read the whole story
by Amy Corr, Larissa Faw
Following a three-month review, 3M named Venables Bell & Partners as its global creative agency for a handful of consumer brands including Post-it Brand, … Read the whole story
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by Wayne Friedman
Digital pure-play platforms for video grew 27% in the fourth quarter of 2016, up from 17% in fourth quarter 2015 and 9% in the … Read the whole story
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by Jess Nelson
The marketing cloud wars just heated up as Adobe announced a host of new cloud-based solutions aimed at creatively inclined marketers on Tuesday at … Read the whole story
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by Jess Nelson
Businesses in the sports industry generate the highest email engagement, according to a recent study by Delivra, an email marketing automation platform. Read the whole story
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by Tobi Elkin
As more advertisers and their media agencies evaluate tactics for implementing programmatic TV (PTV), what should they look for in PTV vendors? Media buyers … Read the whole story