by Joe Mandese
The U.S. will remain the primary engine driving the global ad economy for the foreseeable future, according to the latest forecast from Publicis' Zenith … Read the whole story
by Joe Mandese
After crashing seasonally in January, demand for U.S. advertising soared to an all-time high for any February on record, according to the latest monthly … Read the whole story
by Sarah Mahoney
In what could be welcome news for department stores, 50% say they plan to buy clothing, up from 45% last year, which the NRF … Read the whole story
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by Wayne Friedman
The entire media market was flat versus February a year ago. Overall areas of gain include digital media, TV and cable TV. Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
The overall problem is that metadata for videos remains thin, and relies mainly on the tagging by posters, who don't typically label their work … Read the whole story
by Gavin O'Malley
"Soon you may notice a screen over sensitive photos and videos when you scroll through your feed or visit a profile," Kevin Systrom, Instagram's … Read the whole story
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by Joe Mandese
In an ironic twist for a company whose corporate motto is "do the right thing," the Association of National Advertisers issued an advisory warning … Read the whole story
COMMENTARY
by
As the self-appointed president of the "Maniacs for Mad Men" club, I'm always on the lookout for a worthy successor. I don't want to … Read the whole story
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by Laurie Sullivan
Several advertising execs with hands-on experience creating and scheduling campaigns say every company in the advertising supply chain has some accountability for where their … Read the whole story
by Wayne Friedman
Research says North America pay TV revenues -- subscriptions and PPV -- peaked in 2015 at $108.58 billion. Revenues are forecast to fall by … Read the whole story
by Sara Guaglione
Meredith has raised its full year and third-quarter 2017 earnings outlook, in light of strong digital advertising in its National and Local Media Groups, … Read the whole story
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by Tobi Elkin
The number of marketers suspending advertising on Google is growing beyond the U.K. to the U.S., Australia and other parts of the world. Advertisers … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Zenith's forecast figures for television are a dire warning for the industry -- but could a 7% dip in spend during Q1 be averted … Read the whole story
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by Aaron Baar
"No marketer should ever place its brand at risk. All agency and media partners should recognize that ... protecting the brand should stand head … Read the whole story
by Steve McClellan
With sharply increasing demands for digital services from clients, Dentsu said in a statement that there are "concerns over the dwindling number of programmers, … Read the whole story
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by Jess Nelson
Adobe and Microsoft have announced an expanded partnership to co-develop marketing solutions driven by artificial intelligence, leveraging both Adobe's Sensei and Microsoft's Cortana products. Read the whole story