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by Larissa Faw
Global ad growth will slow in 2017 to 3.7%, with total advertising revenues reaching $511 billion, according to Magna. Digital-based ad sales will grow … Read the whole story
by Chase Martin
The virtual reality and 360-degree video markets may be here to stay with hundreds of companies now operating in the space. The global virtual … Read the whole story
by Steve McClellan
TJX, parent of T.J. Maxx, Marshalls, HomeGoods and Sierra Trading Post, spent $402 million on advertising in its fiscal year 2017, which ended in … Read the whole story
by Adam Buckman
The TV industry's expected offensive against digital giants Google and YouTube was part of the Crown Media Family Networks upfront. The parent company of … Read the whole story
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by Wayne Friedman
The U.S. music industry grew by strong double-digit percentages last year -- largely because of the rapidly growing streaming music business. Music streaming's share … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
One of MediaPost's army of television writers this week mentioned a study in which, when asked about their media usage from the day before, … Read the whole story
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by Wayne Friedman
Verizon has been lining up deals with TV network groups in an effort to start up a service this summer. This would be different … Read the whole story
COMMENTARY
by Fern Siegel
Remember Michael Scott from "The Office"? He was the world's greatest dissembler. He's back - in the body of press secretary Sean Spicer, the … Read the whole story
by Gavin O'Malley
Happy to replace GoFundMe and similar services, Facebook is branching out into the world of personal fund-raising. To date, the social giant has already … Read the whole story
by Barry Janoff
The Cubs' World Series win was a motivating factor in MLB's rise, just as the NFL's current status of franchise relocation was a big … Read the whole story
by Tanya Gazdik
This isn't the first time the company has featured sports stars in spots. Previous efforts with Tom Brady and Michael Phelps "have surpassed every … Read the whole story
COMMENTARY
by Mike Caprio, Op-Ed Contributor
Marketers that assumed brand safety was assured for the digital advertising they purchased on Google were suddenly shocked when they found it published alongside … Read the whole story
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by Sara Guaglione
To kick off a sweeping reorganization of its newspapers in Tennessee, Gannett has reportedly made cuts to its papers in Nashville, Knoxville, Memphis and … Read the whole story
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by Sara Guaglione
Vice CEO Shane Smith visited the UAE to discuss building a production and editorial studio to target Millennials hungry for the magazine's edgy digital … Read the whole story
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by Larissa Faw
Hirsch will help guide Havas Chicago as it evolves away from the traditional agency model. The company created what it calls the first-ever agency … Read the whole story