by Wayne Friedman
Although nearly two dozen concerned TV advertisers have now left Fox News Channel's "The O'Reilly Factor" due to recent allegations, the network itself hasn't … Read the whole story
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by Tobi Elkin
Low-quality ads cost U.S. marketers $7.4 billion last year, according to a new report from Forrester. The report said programmatic media and video are … Read the whole story
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by Steve McClellan
The lower court erred in its ruling that past precedent required Trustee David Gottlieb to allege and prove "bad faith" on the part of … Read the whole story
by Wayne Friedman
Automotive advertising is the biggest category for the show -- some $13 million for the year-over-year period ending April 3, according to iSpot.tv. In … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Too many people are producing too many ads that appear in too many places for too many people to ignore. P&G's Marc Pritchard is … Read the whole story
by Steve McClellan
The agency is rebranding to punctuate its stand, committing to a pay audit and is staging walk-outs today at its offices at 3:24 p.m. … Read the whole story
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by Laurie Sullivan
Verizon will keep the names AOL and Yahoo, but the brands will fall under the umbrella of Oath. Armstrong said about 1.3 billion consumers … Read the whole story
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by Larissa Faw
Agencies face big challenges going forward. Industry leaders discussed how best to address them at a 4As Conference panel. Read the whole story
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by Wendy Davis
Net neutrality rules "prevent discrimination, preserve choice, and promote opportunity," House Democrats tell the FCC. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
For marketers, highly valuable data-driven marketing information is coming in big waves and much of it can be confusing. This includes first-party sources (marketers' … Read the whole story
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by Laurie Sullivan
Content teams are gaining in popularity, but brands have a difficult time determining where they fit within the organization. Some professionals say they have … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Storytelling requires thought. When you're thinking of the next thing to say, you tend to try and fill that void. I mean... this is … Read the whole story
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by Joe Mandese
Following publication of a story about ad executive perceptions about "fake news" and fake news outlets ("Nearly Half Of Ad Execs Don't Know Or … Read the whole story
by Larissa Faw
Although IPG's Michael Roth dismissed the threat of financial giant Accenture's continued pivot toward advertising during his 4As keynote speech, it's impossible to ignore … Read the whole story
by Gavin O'Malley
Not unlike Snapchat, Sprinkles can also frame users' faces, and then custom fit the with fun graphics. The new app also features hundreds of … Read the whole story
by Karlene Lukovitz
IRI points out that while launches generating $100 million or more in their first year continue to hover between 4% and 5%, first-year sales … Read the whole story
by Laurie Sullivan
Divye Khilnani, product management at LinkedIn, said the company will also expand the feature to Sponsored InMail, a messaging ad product. When asked whether … Read the whole story
by Larissa Faw
"It's not a question of whether we do have bias. We do. Which are ours? How does this mechanism work?" asked Howard Ross of … Read the whole story