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by Laurie Sullivan
The move follows weeks of criticism by advertisers complaining that Alphabet's subsidiaries -- Google and YouTube -- did not do enough to stop appropriate … Read the whole story
by Tanya Gazdik
Brands that pulled out as "The O'Reilly Factor" advertisers saw an average lift in digital content engagement of 141%, according to Amobee. Read the whole story
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by Larissa Faw
Target's Kristi Argyilan and GroupM's Kelly Clark joined a 4As Conference session earlier this week to discuss how they developed a new media agency … Read the whole story
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by Wendy Davis
Eight app developers, including Twitter and Yelp, have agreed to settle a class-action complaint alleging that they wrongly uploaded iPhone users' address books. Read the whole story
by Joe Mandese
Matter More, a new advanced media startup founded by former Publicis and Starcom advanced TV specialist Tracey Scheppach, Wednesday announced a deal with cross-screen … Read the whole story
by Wayne Friedman
NBCUniversal is launching a TV-business upfront campaign through its own networks -- with a series of TV commercials -- for the first time. "For … Read the whole story
by Larissa Faw
NBCUniversal is opening up its pocketbook to capture the consumer all day. The network now guarantees $1 billion in inventory across the whole portfolio … Read the whole story
by Karlene Lukovitz
On Wednesday afternoon, Pepsi pulled an ad featuring Kendall Jenner, which had elicited a storm of social media criticism that it appropriated and trivialized … Read the whole story
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by Wayne Friedman
A consortium of eight network TV programmers calling itself the Advanced Target Standards Group, led by programmatic platform for audience-based TV advertising clypd, has … Read the whole story
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by Chase Martin
In an effort to further enhance online security, The Online Trust Alliance is partnering with the Internet Society to become an initiative within the … Read the whole story
by Steve McClellan
Havas and Guangdong Advertising Group have signed a joint venture to create Havas GIMC Advertising Co., headquartered in Shanghai. Havas will own 51% of … Read the whole story
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by Larissa Faw
If there is a bad guy within the advertising agency, programmatic would likely win the crown of the evil overlord right now. "Programmatic has … Read the whole story
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by Gavin O'Malley
If and when Facebook users see intimate images they suspect might have been shared without permission, they can use a "Report" link, which appears … Read the whole story
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by Wendy Davis
Streaming video distributor FilmOn is asking an appeals court to reconsider its ruling that the company isn't entitled to a cable license. Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
I've long complained about misleading headlines in stories about media and television viewing. Headlines scream about how traditional TV is on the decline, while … Read the whole story
by Steve McClellan
The campaign, from BBDO and Mediacom, tackled the deeply rooted view in India that women should handle household chores with a social campaign suggesting … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Google set the process in motion by presenting news as a commodity, with no regard for the credibility of various sources, and Facebook has … Read the whole story
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by Larissa Faw
At a 4As Conference session discussing the changing landscape, panelists agreed that the industry needs to vastly improve upon legacy measurement. With multiple channels … Read the whole story
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by Laurie Sullivan
"It is fraud and we should call it what it is," said Jeremy Hlavacek, VP of global automated monetization at The Weather Company. "This … Read the whole story