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by Wayne Friedman
The service will combine Nielsen Portable People Meter (PPM) technology to measure OOH viewing and its national TV ratings panel. Nielsen says this will … Read the whole story
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by Wayne Friedman
Although media sector stock prices have recently had a strong performance, first-quarter national TV ad revenue is expected to witness a slight decline -- … Read the whole story
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by Philip Rosenstein
With the goal of offering more opportunities for media buyers to transact DOOH media programmatically, Prohaska Consulting worked with DPAA companies to codify appropriate … Read the whole story
by Steve McClellan
Julie Batliner, who has spent more than a decade at the agency building its PR practice, succeeds Marcus Fisher, who was recently elevated to … Read the whole story
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by Tobi Elkin
As more marketers work to root out ad fraud, the Trustworthy Accountability Group, an industry initiative dedicated to combating criminal activity in the digital … Read the whole story
by Philip Rosenstein
Lots of questions have been asked of the efficacy or accuracy of reporting during the 2016 presidential election. In conversations about the successes and … Read the whole story
by Laurie Sullivan
Facebook just released several improvements to Page Insights for video, such as adding aggregate minutes viewed and the ability to make comparisons between current … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
The events of Nov. 8, 2016 delivered a severe psychological blow to many corners of American society, including the boardrooms of television executives. The … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Many of you know that I am a bit of a sport sponsorship snob. Having worked for two of the biggest global sports sponsors, … Read the whole story
by Laurie Sullivan
The mobile tool for the Web and Google mobile app helps consumers find similar items. Today it supports a small group of product types, … Read the whole story
by Aaron Baar
"Magazines have been one of the stewards of journalism," says Texture CMO Jim Bobowski. "Given a lot of the current conversation about the importance … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Sometimes, the time is right to just end it. That -- as much as these advertiser defections and accusations of sexual harassment -- is … Read the whole story
by Chase Martin
Security within the Internet of Things may still need improvement, as a new security breach just affected a citywide emergency system. Emergency sirens across … Read the whole story
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by Laurie Sullivan
Mobile continues to be seamlessly integrated into people's daily activities, almost becoming an involuntary activity. Within two to five years, advertisers and consumers will … Read the whole story