by Steve McClellan
Havas Group has appointed Peter Mears Chief Operating Officer for its network of media agencies, effective immediately. In this newly created role, Mears will … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Shelly Palmer wrote an ominous-sounding column this week predicting that "TV May Actually Die Soon," thanks to the too-cute acronym of FANG that he … Read the whole story
by Adam Buckman
The cable network, once the TV Guide Network until it was relaunched as Pop in January 2015, has added 58 new national advertisers, expanded … Read the whole story
by Tanya Gazdik
The Alfa Romeo brand is on the rise while Smart Cars seem to be falling out of favor in 2017, per an analysis of … Read the whole story
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by Gavin O'Malley
If someone is searching for a classic Coach purse, the new feature will do its best to find images of such bags in fashion … Read the whole story
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by Wayne Friedman
TV networks pulled in $628.6 million, up 28% from $492.4 million, for the 2015-2016 season. This past season there were 165 nationally televised games … Read the whole story
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by Aaron Baar
Gamers expect watching and playing video games will overtake watching and playing traditional sports by 2022. The increased interest from marketers is largely stemming … Read the whole story
by Steve McClellan
Barker will work on the launch of four new WaffleWaffle breakfast products, which will debut in Walmart this June. Read the whole story
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by Wendy Davis
Two video gamers are asking an appellate court to revive their privacy lawsuit against Take-Two Interactive Software. Read the whole story
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by Jess Nelson
TV-based retailer QVC has expanded its ecommerce capabilities with a new analytics platform that extends the company's marketing services from television to email and … Read the whole story
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by Sara Guaglione
The decision comes amid a good year for the Conde Nast publication. Digital revenues are up 74% year-over-year, while the site had 14.3 million … Read the whole story
by Adam Buckman
While the focus is existing shows, the network will offer new shows. They include "The Purge," a series for both USA and co-owned Syfy, … Read the whole story
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by Tobi Elkin
As publishers grow increasingly frustrated by the number of vendors they have to work with in ad tech, they're looking to create their own … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Tribune Media had been planning a new digital national news site -- Tribune.com. But out of the blue, it applied the brakes. Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
We've all heard the promises: Technology is going to give us a better world. It will allow us to feed the masses, democratize education, … Read the whole story