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by Wayne Friedman
Earned media continues to deliver benefits for media and entertainment brands. Recent news concerning the presidential election and possible Russian connections with the White … Read the whole story
by Joe Mandese
In terms of raw numbers, the first 100 days are shaping up to be the TV news story of all time, according to an … Read the whole story
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by Wayne Friedman
Nearly 2,300 campaigns ran in Q1 2017, with 75% from paid client ad campaigns and 25% from network TV promos -- virtually all occurring … Read the whole story
by Laurie Sullivan
Search expert Mike Blumenthal says Google is not doing enough to clean up the spam and fake reviews in Google Maps, and that the … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
The paradox is almost dizzying: we need a healthy press as a watchdog of democracy, and that press is being revived by interest in … Read the whole story
by Wayne Friedman
After years of television networks becoming increasingly niche, Viacom is spiking one of its most targeted brands in pursuit of a broader audience by … Read the whole story
by Steve McClellan
Omnicom CEO John Wren received a $2.5 million increase in total compensation last year to nearly $26 million while Interpublic Group CEO Michael Roth … Read the whole story
by Steve McClellan
The study, which was conducted by IPG Media Lab and YuMe, found that compared to mid-roll and outstream formats, pre-roll is considered the least … Read the whole story
by Laurie Sullivan
Junk food and candy beat out alcohol as American's favorite vice when preparing taxes for filing, as the deadline approaches April 18. About 9% … Read the whole story
COMMENTARY
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Earlier in the week, I posted this snarky joke on social media: "The CEO of United just sent Sean Spicer a huge fruit basket, … Read the whole story
by Larissa Faw
D&AD is seeking non-traditional creative talent in New York City for its 12-week New Blood Shift program. And the Cannes Lions International Festival of … Read the whole story
COMMENTARY
by Daryl Lee, Op-Ed Contributor
Digital advertising needs to clean up its act. As we shift to a media model that is purely audience-driven, and where editorial context is … Read the whole story
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by Gavin O'Malley
Uber's business continued to grow at a healthy clip in the face of significant headwinds, despite current controversies. At least among millennials, Uber's reputation … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
We've all heard the promises: Technology is going to give us a better world. It will allow us to feed the masses, democratize education, … Read the whole story
by Larissa Faw
French advocacy group Tissons la Solidarite (Weave for Solidarity) is launching its first campaign designed to help women overcome the stigma of employment gaps … Read the whole story
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by Wayne Friedman
Major Spanish-language broadcast network Univision retains the same upfront advertising goals heading into the marketplace this year: Acquire more English-language advertising partners, those who … Read the whole story