At a time when the ad industry appears to be consumed with the attention consumers pay to ads in all media, new research suggests … Read the whole story
Most advertisers and agencies are already embracing advanced TV as an advertising medium. Among those currently spending on advanced TV, 57% say they plan … Read the whole story
Oracle has signed a deal to acquire Moat, an independent third-party measurement and tracking company. The financial terms of the deal were not disclosed. … Read the whole story
WideOrbit said it has expanded its programmatic solution to support programmatic-direct transactions of both guaranteed and non-guaranteed TV inventory, Read the whole story
As Verizon prepares to take over Yahoo's media assets, search revenue has jumped to $745 million from $492 million in the first quarter of … Read the whole story
NBC is in a good position to end the season as the top prime-time network among 18-49 viewers -- the demographic that advertisers want … Read the whole story
Facebook just launched Spaces -- its virtual chat room complete with cartoonish avatars, customizable environments and various multimedia offerings. Read the whole story
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Though we're not free of fake news yet, it is on its way out. Here's why. Read the whole story
Organic revenue growth was 4.4% across the holding company, although North America lagged with growth of just over 1%. Company executives say part of … Read the whole story
The Federal Election Commission released first-quarter numbers providing a look at post-election fundraising in 2017. President Trump's reelection campaign raking in $13.2 million, while … Read the whole story
Retailers used to be afraid of showrooming. Now the smart ones are embracing it to serve millennials. Only a few years ago, showrooming was … Read the whole story
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Reporting its Q1 earnings this week, Netflix said it would put up $1 billion on customer acquisition marketing with a good portion of that … Read the whole story
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For some TV networks -- perhaps midsize cable networks -- digital-only advertisers are now making the jump to linear TV. That is due, in … Read the whole story
