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by Joe Mandese
Accenture, the big management consulting firm that is also a leading provider of advertising services, has retained IPG Mediabrands' UM unit as its strategic … Read the whole story
by Wayne Friedman
Recently hired Fox News Channel host Tucker Carlson will replace departing longtime Fox News Channel on-air talent Bill O'Reilly in the 8 p.m. ET … Read the whole story
by Larissa Faw
The company's vice chair, Wenda Harris Millard, will relocate to London to establish and manage the new office. Read the whole story
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by Wayne Friedman
National TV witnessed only a 0.9% hike. Broadcast networks were up 2.4%, while cable networks sank 0.7%. Digital media was up just 6% in … Read the whole story
by Laurie Sullivan
The ad-blocking feature could switch on by default and filter out ads that Google algorithms deem a bad experience for users, based on a … Read the whole story
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by Wayne Friedman
BIA/Kelsey expects traditional linear TV advertising to drop 4.1% to $19.8 billion from its $20.6 billion, and sees digital revenue rising 8.8% to $1.09 … Read the whole story
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by Laurie Sullivan
Nielsen wants to remind digital marketers about its growing relationship with Google and connection to online data. On Wednesday, the company sent a separate … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Overall annual Fox News Channel national advertising revenue comes to $1.2 billion in 2016. Add in network affiliate fees Fox News gets from cable, … Read the whole story
by Larissa Faw
Publicis Groupe's consolidated revenue in Q1 2017 was 2,328 million euro ($2.51 billion), up 1.6% from 2,291 million euro ($2.47 billion) in 2016. Read the whole story
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by Larissa Faw
Although advertisers have improved their briefing process, agencies say a lack of alignment, clarity and timing remain major challenges. Read the whole story
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by Philip Rosenstein
IBM-owned The Weather Company on Wednesday announced a partnership with Acxiom's LiveRamp to help marketers use real-time data to inform omnichannel campaigns, integrating event-based … Read the whole story
by Adam Buckman
The network revealed plans for live events and new shows that will involve synergies with other Disney-owned properties, such as its theme parks and … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
As the NFL draft approaches, I thought I'd add my own two cents to the discussion of football ratings. Despite some ratings declines this … Read the whole story
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by Gavin O'Malley
At the heart of the effort is a new AR app marketplace, unveiled at Facebook's F8 conference on Tuesday. The AR marketplace will initially … Read the whole story
by Chase Martin
Nokia plans to launch multiple updates across its virtual reality ecosystem at the annual NAB show in Las Vegas next week. The updates aim … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Joan FitzGerald, VP, product management and business development, TiVo, is a TV data expert whose work on the quantification of media has defined her … Read the whole story