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by Wayne Friedman
ComScore's TV viewing metrics will be incorporated into BIA/Kelsey's local advertising spending data and forecasts. The deal will track a station's position in the … Read the whole story
by Joe Mandese
The truth will be a little less hard to find beginning today as "The New York Times" breaks the next flight of ads in … Read the whole story
by Laurie Sullivan
For Smart display campaigns, advertisers add pre-set headlines, descriptions, logos and images to create responsive text, display and native ads. Then the platform can … Read the whole story
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by Laurie Sullivan
Most marketers know that the more slowly a Web site page loads in a browser, the more it can hurt the company's bottom line, … Read the whole story
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by Tobi Elkin
Seeking to improve brand safety and combat ad fraud in the digital advertising ecosystem, The Interactive Advertising Bureau (IAB) announced that all member publishers … Read the whole story
by Adam Buckman
National Geographic's upfront emphasized its partnerships with A-list content creators and promoted the synergies the company has built between its TV networks and world-famous … Read the whole story
by Larissa Faw
The multipurpose shop, with 112 full-time staffers, will integrate UX/UI design, social media strategy and digital campaigns. Clients include Microsoft, Nike, Verizon, Visit Florida, … Read the whole story
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by Gavin O'Malley
As Twitter demonstrated earlier this week, social networks haven't given up on in-stream video ads, and similarly "interruptive" brand experiences. But as new research … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
TV ads are about to undergo a huge shift in how they are bought and sold. This change isn't just about the big announcements … Read the whole story
by Chase Martin
The U.S. Department of Transportation plans to audit the processes for approving and overseeing waivers for small unmanned aircraft systems (UAS). These waivers by … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
They're nothing if not thorough at 21st Century Fox Television. So it's good-bye to all that and hello to next December's end-of-the-year lists of … Read the whole story
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by Laurie Sullivan
Google on Thursday said it will provide the ability for up to six people to connect their accounts and distinguish each voice from the … Read the whole story
by Sarah Mahoney
Among the winners: Chick-fil-A, Dunkin', Ford, Hyundai, Nike and Apple. And Best Buy, Coke, Microsoft and Xerox are all new to Brand Key's Greenest … Read the whole story
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by Sara Guaglione
Called Climate Changed, the new hub focuses on the future of energy and climate science, aimed at Bloomberg's business and finance-focused audience. Read the whole story