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by Laurie Sullivan
Google has added programmatic features to traditional TV buying in DoubleClick Bid Manager -- taking the first step to allow advertisers and agencies to … Read the whole story
by Wayne Friedman
Just 55% of people, according to research coming from 26 countries, prefer watching TV shows on TV sets -- a drop of 23% from … Read the whole story
by Aaron Baar
The latest findings from GfK MRI's "Cord Evolution" studies indicate that so-called "Cord Cutters" and "Cord Nevers" have widely different demographics, streaming and programming … Read the whole story
by Wendy Davis
The FTC has finalized a settlement with ad company Turn over allegations that it used "supercookies" to track Verizon users. Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Reality TV figures, YouTube stars, recording artists and others with huge followings among Millennials use their social media platforms as paid shills for brands, … Read the whole story
by Gavin O'Malley
By 2019, the sponsorship money Instagram influencers pull in is on pace to more than double from about $1 billion this year to nearly … Read the whole story
by Wendy Davis
A federal judge in California has tentatively approved Facebook's settlement of a class-action accusing the company of scanning users' private messages. Read the whole story
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by Wayne Friedman
Thursday's news of an easing of the overall TV station ownership cap of 39% of U.S. TV homes -- which could start a new … Read the whole story
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by Sara Guaglione
Warner Bros. Digital Networks, which acquired Machinima last fall, made it known today that it will not participate in the NewFronts this year, joining … Read the whole story
COMMENTARY
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What more is there to say about the now-dumped Bill O'Reilly? That he recently shook hands with the Pope? That he substituted the word … Read the whole story
by Larissa Faw
Operating income was up to $29.7 million, compared to $23.0 million in 2016. Read the whole story
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by Laurie Sullivan
The Hitwise data suggests that high-income households are more likely to search exclusively on Amazon for certain products, while lower-income households skew toward Google … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
A long time ago, in a galaxy far, far away, there was a simple marketing world. Creative agencies created advertising, the media department and … Read the whole story
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by Wendy Davis
Regulators in Canada ruled this week that ISPs violate the country's net neutrality laws by exempting some data from consumers' monthly caps. Read the whole story