In a bid to become the industry's standard for measuring the viewability of online display, video and mobile ad inventory, comScore is offering its … Read the whole story
The goal of the experiment is to offer users "additional perspectives and information, including articles by third-party fact-checkers," Sara Su, a product manager at … Read the whole story
"The O'Reilly Factor," running at 8 p.m., was replaced by "Tucker Carlson Live" this past Monday, which had occupied the 9 p.m. time slot. … Read the whole story
A new multi-screen viewability study reveals that overall attention to pre-roll ads is highest among connected TV watchers. Eye-tracking showed that 89% of a … Read the whole story
IPG Mediabands' mobile marketing agency Ansible announced a global partnership with Celtra, a creative management platform, that will offer clients access to Celtra's suite … Read the whole story
AT&T's AdWorks unit unveiled a sleek new media lab packed with interactive technology demos, including connected TV, smart home appliances, and a virtual reality … Read the whole story
Some brands are seeing a much higher share of Google Shopping traffic come from them -- particularly those selling items that are expensive to … Read the whole story
Nearly half of CMOs say they will spend between 30% and 50% of their budgets on retention and loyalty. Only 1 in 3 admit … Read the whole story
Cinema advertising network National CineMedia is looking to expand its reach of American moviegoers outside the theater, and has named a digital media veteran … Read the whole story
A study by Blue Venn finds that 64% of marketers in the U.K. and U.S. find their role is to collect rather than analyze … Read the whole story
The alt-right news site Breitbart had its requests for congressional credentials denied by the standing committee of the Senate Daily Press Gallery on Tuesday. … Read the whole story
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It's probably the biggest hurdle any B2B vendor has to get over. It's called the Status Quo Bias, and it's deadly in any high-risk … Read the whole story
Nielsen Holdings continued to show steady revenue growth in its first-quarter earnings period -- largely gaining from its media measurement unit. The media research … Read the whole story
Email is the No. 1 personalization channel. But only 45% agree they are getting personalization right, an Evergage survey finds. Read the whole story
"Many people may assume that established CPG brands that have been around long before the age of social media are lagging behind, but the … Read the whole story
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Younger digital media platforms for traditional TV programming have been seen as offering a good trend for TV networks. Still, one should also consider … Read the whole story
