The Big 5 agency holding companies grew 1.7% during the first quarter, marking a "deceleration" from "+4%" rates of growth in recent prior years, … Read the whole story

Twitter reported Q1 revenue of $548 million, down 8% year-over-year, yet strong user growth surpassed expectations. Read the whole story

The net neutrality regulations have "kept countless consumers from getting better Internet access or getting access," FCC Chairman Ajit Pai said today. Read the whole story

The deal gives marketers access to an "always-on" team of writers, directors, and producers from Broadway Video. Content will run on all linear and … Read the whole story

Comcast's NBCUniversal posted big 15% Q1 gains overall in revenue, largely thanks to its film entertainment and cable TV businesses. Cable revenues for NBCU, … Read the whole story

The layoffs are largely due to declining subscriber numbers, yet ESPN pulled in $2.7 billion in national ad sales, by another measure. Read the whole story

Recent headlines exclaiming "Cable News Ratings Soar," about how there were 72.5 billion minutes of news consumption in 2016, made me cringe. Any time … Read the whole story

Programmatic TV will evolve more slowly as broadcast TV networks hold on tightly to the massive and lucrative $70 billion TV ad market. Read the whole story

"Most consumers use trials for their intended purpose of trying out a service before deciding whether or not to continue as a paid subscriber," … Read the whole story

The lobbying group USTelecom praised FCC Chairman Ajit Pai's plan to roll back net neutrality, arguing that the move will boost innovation and investment. Read the whole story

Which personal assistant has the greatest intelligence needed to carry out tasks and provide accurate information? Research from Stone Temple Consulting examines Google Assistant, … Read the whole story

The largest Internet search engine in Russia said revenue from its ad network also rose 17%, to about RUB 5.6 million. Read the whole story

Are we entering into the Golden Age of Retargeting? There are a number of companies that do retargeting, but how many are really doing … Read the whole story

A study released yesterday showed that nonprofits sent more email last year than in 2015 -- 10% more to each subscriber. Yet response metrics … Read the whole story