by Larissa Faw
The Group gained a total of $2.103 billion in net new business wins (including all losses) in the first quarter, up from $1.779 billion … Read the whole story
by Joe Mandese
Magazine publishing giant Time Inc. published a statement this morning ending speculation that it is on the block and may be sold soon. While … Read the whole story
by Sara Guaglione
For the first time, more than half of the record $72.5 billion spent on digital advertising in the U.S. last year was on mobile … Read the whole story
by Sarah Mahoney
The natural haircare brand released an ad focusing on "hair hate," but instead of featuring the women of color who make up its core … Read the whole story
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by Larissa Faw
Despite the continued commitments to increase spend, the level of skepticism over online advertising remains high. Read the whole story
by Laurie Sullivan
Microsoft on Thursday unveiled Custom Audiences on Bing Ads, giving marketers the ability to integrate their brand's first-party data through a data management platform. … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Acting FTC chief Maureen Ohlhausen cheered news that the centerpiece of the net neutrality rules could soon be reversed. Read the whole story
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by Laurie Sullivan
Parent company Alphabet reported Thursday that Google's own sales from services now contribute more than 80% of the ad revenue generating $17.4 billion in … Read the whole story
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by Tobi Elkin
Aiming to help publishers improve monetization, AppNexus launched a multimedia auctions technology that will enable multiple media types to compete in one unified auction. … Read the whole story
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by Larissa Faw
Horizon Media's agenda includes a discussion outlining dream jobs and what children need to accomplish in order to get there. Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
A new study says that only 11% of consumers own either an Amazon Echo or Dot or Google Home. And they use them, as … Read the whole story
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by Gavin O'Malley
Driven by the success of its cloud computing services, Microsoft on Thursday said profits during its fiscal third quarter jumped nearly 30%. For the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Amazon's dedicated storefront does little to advance the company's position on its own -- the impact comes from turning the digital content into renewal … Read the whole story
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by Laurie Sullivan
Research results suggest that viewers know what they want when it comes to ads. For videos 1 minute or less in length, 64% of … Read the whole story
by Aaron Baar
The Promotional Products Association International (PPAI) has launched its first integrated national and local advertising campaign touting the benefits of promotional products in an … Read the whole story
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by Jess Nelson
Zeta Global announced a late-stage equity and debt-funding round on Thursday to boost its marketing cloud prowess, as well as likely positioning the company … Read the whole story