by Tanya Gazdik
Along with an overall look at which brands stand out most, the rankings explore 27 sectors -- from tech to beer. Top companies are … Read the whole story
by Sara Guaglione
About.com will essentially shutter -- and shift focus from the general-interest site to Dotdash's brands, which include Verywell, The Spruce, The Balance, Lifewire and … Read the whole story
by Laurie Sullivan
Google and Facebook combined accounted for 20% of global advertising across all media in 2016, up from 11% in 2012. The two companies captured … Read the whole story
by Larissa Faw
People use and relate to mobile devices across nine "needs states" on a continuum ranging from "Inward" to "Outward." Each state presents distinct implications … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A Forrester report released Tuesday estimates advertisers wasted $7.4 billion on poor-quality display ad placement in 2016. Forrester sees the latest advertising revolt as … Read the whole story
-
by Aaron Baar
"IT decision makers are an incredibly tech-savvy audience and can be challenging to reach because of their busy schedules," says Sean Galligan, industry lead, … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Last week, a delivery truck pulled up in my driveway. As the rear door rolled up, I saw the truck was full of Amazon … Read the whole story
by Laurie Sullivan
Interns at some of the top tech companies in the United States make more in one month than many annually employed U.S. workers, according … Read the whole story
-
by Philip Rosenstein
Acxiom has partnered ShareThis, a network to help customers better target consumers by pairing on- and offline data points. Read the whole story
-
by Karlene Lukovitz
"Package design often doesn't get the attention or respect it deserves compared to other marketing tactics," in part because it's an analog tool in … Read the whole story
by Wendy Davis
An appellate court has ruled in favor of CNN in a dispute over whether its iTunes app violated a federal privacy law. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Hands up -- who wants to tell the CFO that growth in mobile marketing means you really have just wasted half the display budget? Read the whole story
-
by Jess Nelson
Thursday marks World Password Day, an annual online holiday that casts a spotlight on the need for strong passwords for digital accounts. Read the whole story