In a bid to bolster its Amazon ecommerce know-how, WPP digital agency POSSIBLE has acquired a leading specialist in the field -- Marketplace Ignition, … Read the whole story
Driven by three burgeoning trends -- social listening, "digital storytelling," and real-time marketing -- a majority of big marketers plan to boost both their … Read the whole story
New York-based creative agency StrawberryFrog has bought itself back from public relations giant Apco Worldwide, both sides confirmed Monday. Apco had acquired the agency … Read the whole story
Veteran media-buying and selling executive Marianne Gambelli will be taking over as president of advertising sales at Fox News Channel and Fox Business Network. Read the whole story
Gannett said the number of fake accounts is so large that it accounted for half of the newspaper's following on Facebook. Facebook told Gannett … Read the whole story
'New York Times' public editor Liz Spayd advocated in her Sunday column for the unit to expand beyond its one member. She noted 'The … Read the whole story
The consulting and digital marketing giant has just acquired Australian independent creative agency The Monkeys and its design business, Maud. Read the whole story
Companies including Dunkin' Donuts, Puma, Chanel and Adidas, as well as celebrities like Victoria Beckham and Vanessa Hudgens, reportedly received letters from the FTC. Read the whole story
Revenues for the Texas-based TV station group grew 111% to $540.3 million for the first quarter, due to the completion of its Media General … Read the whole story
A new study finds current cord cutters have risen to 6% in 2016 from 3% in 2013. The top reason for cutting the cord … Read the whole story
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Brands that adapt the strategy of selling a social cause and position themselves as thought leaders around that specific cause create campaigns that feel … Read the whole story
Discovery's stock drifted lower on Tuesday, stemming from financial results that were somewhat less than expected. Discovery grew 1% to $405 million, with international … Read the whole story
A consortium of ad-tech companies that plan to make people-based targeting available through wider channels to compete with Google, Microsoft and Facebook have begun … Read the whole story
Asia-Pacific will experience the highest growth in email marketing over the next eight years, according to a recent report by Transparency Market Research. Read the whole story
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Brands want to know which digital channels are most effective along the consumer journey, and how they're able to increase not only favorability, but … Read the whole story
Ad-tech firm Integral Ad Science said it has expanded its brand safety solution to include eight content categories across 40 languages ranging from Arabic … Read the whole story
