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by Wayne Friedman
Joe Marchese, president of advertising revenue for Fox Networks Group, said both Fox and NBC's deal with Moat's Video Quality Scores will measure video … Read the whole story
by Joe Mandese
Just three days into his new job as president of advertising sales at Fox, Joe Marchese opened the network group's upfront sales presentation in … Read the whole story
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by Wayne Friedman
Those homes are part of Nielsen's plan to start up electronic measurement in all 210 local TV markets. The meters will also "address the … Read the whole story
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by Laurie Sullivan
Google will enforce new ad policies by removing ads on its AdSense network and DoubleClick ad exchange when publishers violate the rules. The good … Read the whole story
by Wayne Friedman
During Monday's upfront presentation, NBCUniversal's Linda Yaccarino made a strong case for advertisers continuing to buy lots of TV commercials, in light of competing … Read the whole story
by Laurie Sullivan
Google will partner with Audi and Volvo to build Android into their next generation of car infotainment systems. Consumers will gain access to Android … Read the whole story
by Steve McClellan
McDonald's apologized Monday for an ad that is running in the UK and has been perceived as exploiting and trivializing childhood bereavement. Read the whole story
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by Gavin O'Malley
Diving headfirst into a thorny policy debate, Microsoft says governments are partly to blame for the "WannaCrypt" -- or "WannaCry" -- wordwide cyberattacks. It … Read the whole story
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by Tobi Elkin
A new study suggests that so-called "advanced video advertising" offers better performance than standard pre-roll video ads. The study, by Innovid, examined thousands of … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Media viewers shouldn't be teasing into waiting for those big TV news stories that come around four times a year, during sweeps. Trouble is, … Read the whole story
by Larissa Faw
She reports to Liz Taylor, FCB Chicago's chief creative officer. At Havas Worldwide, Weinstein was Group Creative Director and led work for Hefty, Reynolds, … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Google is moderating its prior relatively inflexible response, which threatened to put publishers out of business for minor infractions. Under the new approach, Google … Read the whole story
by Larissa Faw
Affluent Asian travelers investigate shopping opportunities as they are making travel arrangements. One in four plan their purchases while still at home. About one-third … Read the whole story
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by Sara Guaglione
Wenner Media has promoted Michael Provus, Chief Revenue Officer of Rolling Stone, to the same title across the parent company, one of many changes … Read the whole story
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by Tobi Elkin
Programmatic ad platform PulsePoint said BPA Worldwide has selected it to become its exclusive partner for a new business-to-business (B2B) private marketplace. The not-for-profit … Read the whole story