Big gainers for digital media include social media, 12% higher and advertising network/ad exchange business, up 10%. Losers in the digital space came with … Read the whole story
One major reason that TV advertisers keep coming back to traditional linear TV from digital media is brand safety. "Premium broadcast content goes hand … Read the whole story
As advertisers clamor for more transparency from their ad-tech and media partners, including transparency on how digital media is measured, Facebook's metrics snafus continue … Read the whole story
Roger Ailes, a communications strategist who became one of the most powerful names in news as the creator of Fox News, died this morning. … Read the whole story
This upfront season, the Turner group is promising advertisers an environment characterized by original content from name-brand producers and creators, plus commercial pods within … Read the whole story
The ad-tech ecosystem and programmatic media are at a crossroads -- and the demand for transparency is table stakes. Marketers are fed up with … Read the whole story
With issues around transparency reaching a fever pitch in the programmatic media-buying ecosystem, the Association of National Advertisers on Thursday issued findings from a … Read the whole story
The departure comes as a shock to many, who say Senecal is one of Adland's brightest stars. The agency has not yet named a … Read the whole story
The firms unveiled a new turnkey pop-up product at WPP's Global Retail Forum in Miami last week. It is billed as a smarter version … Read the whole story
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NewFront promoters found a way to distinguish themselves over the last few years. Now, traditional TV networks need a new name for their efforts. … Read the whole story
The new AdMob was built based on what Google calls Material Design, a new suite of tools and open-source projects intended to make product … Read the whole story
The IAB Tech Lab announced a new offering aimed at eliminating the "black market" for digital ad inventory on Wednesday. Known as ads.txt, the … Read the whole story
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One reason why other companies have fought shy of this fight is the scale of the challenge. Marketers for all their pizzazz can be … Read the whole story
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Ashish Chordia, founder and CEO, Alphonso, is a serial entrepreneur who's also a great supporter of start-ups and mentorship. His current company was launched … Read the whole story
