After years of erosion, Madison Avenue's original media commission-based compensation system is making a comeback, albeit marginally, according to just-released findings from the Association … Read the whole story
Upfront spending placed from October 2016 through March 2017 is up 3.7% to $16.5 billion, with scatter spending down 11.5% to $3.8 billion, according … Read the whole story
Subscriptions for the 522 operators are expected to increase to 963 million by 2022 from 839 million in 2016, Digital TV Research says. In … Read the whole story
Overall sports programming has a 26% share of upfront TV dollars for this current 2016-2017 season to date, up from 25% the year before … Read the whole story
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So this is my swan song. Naturally, I have gone back to review what has gone on in this space over the course of … Read the whole story
Twitter sent a mass email to Vine account holders on Friday, warning them that their email addresses and phone numbers may have been leaked. Read the whole story
As messaging capabilities expand within the Internet of Things, voice appears to be a primary focus for new brand engagement opportunities. That was the … Read the whole story
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"So tell me, what's been going on in your buttock area?" You have to admit that's a pretty good opener for a patient exam … Read the whole story
Video ads are more effective the more often viewers see them -- but advertisers also need to avoid oversaturation, which can jeopardize audience response, … Read the whole story
One of David Marine's first tasks focuses on the unveiling of the Coldwell Banker technology suite in an advertising series. A campaign broke May … Read the whole story
The biggest challenge is that 80% of small businesses in the United States don't fully use digital tools to further growth. Yet many have … Read the whole story
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In medieval Latin, the word "transparency" means "shining through," and in most modern contexts the word has a positive connotation, even in negative situations. … Read the whole story
Google released the second generation of its semiconductor chip earlier this week, which is specially designed to support artificial intelligence. Read the whole story
