by Larissa Faw
New CEO Arthur Sadoun discussed his three top initiatives -- transformation, culture, and building a client-centric organization -- in a video address to company … Read the whole story
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by Tobi Elkin
The volatility in ad tech continues: Audience Science is closing less than a month after it lost longtime client Procter & Gamble. Read the whole story
by Wayne Friedman
Three major cable news networks witnessed a sharp collective 19% gain from all revenue in 2016 -- the big presidential election year -- versus … Read the whole story
by Laurie Sullivan
In a much anticipated move, Google plans to introduce an ad blocker to Chrome early in 2018. It will allow publishers to block AdSense … Read the whole story
by Wayne Friedman
Sling TV's new TV marketing campaign "Get Picky" harkens back to the phrase "a la carte TV" all to spur more consumer business with … Read the whole story
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by Tobi Elkin
Mobile advertising growth increased 22% from 20% in 2015, according to digital guru Mary Meeker. Internet ad spend in the U.S. reached $73 billion, … Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
Data technology, like rising water, has flooded online advertising -- but many can't swim. It's time to get serious, folks - because now, data … Read the whole story
by Sara Guaglione
NBC News has unveiled the first taste of a site-wide redesign to come, with its new digital verticals Mach and Better. The new design … Read the whole story
by Sara Guaglione
The NYTCO has expanded its custom content agency T Brand Studio to Hong Kong to serve new and existing clients in the Asia-Pacific region. … Read the whole story
by Steve McClellan
Effie Worldwide revealed its North America Effectiveness Awards at a New York gala Thursday evening. The Grand Effie went to Burger King's The McWhopper … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
I am not a psychologist, although I claim to my kids that a lifetime of experience gives me insights that ought to be at … Read the whole story
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by Gavin O'Malley
Dubbed Highlights, the Snapchat Stories clone encourages users to create a "highlight reel" of their day with photos and videos -- with the intention … Read the whole story
COMMENTARY
by Mike Azzara, Op-Ed Contributor
Being a fast-follower may not work when it comes to artificial intelligence. That's a potentially huge problem for the vast majority of companies - … Read the whole story
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by Laurie Sullivan
Google said Thursday there were no payouts for the top reward. Google did pay 115 individuals with an average of $2,150 per reward and … Read the whole story