New CEO Arthur Sadoun discussed his three top initiatives -- transformation, culture, and building a client-centric organization -- in a video address to company … Read the whole story
The volatility in ad tech continues: Audience Science is closing less than a month after it lost longtime client Procter & Gamble. Read the whole story
Three major cable news networks witnessed a sharp collective 19% gain from all revenue in 2016 -- the big presidential election year -- versus … Read the whole story
In a much anticipated move, Google plans to introduce an ad blocker to Chrome early in 2018. It will allow publishers to block AdSense … Read the whole story
Sling TV's new TV marketing campaign "Get Picky" harkens back to the phrase "a la carte TV" all to spur more consumer business with … Read the whole story
Mobile advertising growth increased 22% from 20% in 2015, according to digital guru Mary Meeker. Internet ad spend in the U.S. reached $73 billion, … Read the whole story
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Data technology, like rising water, has flooded online advertising -- but many can't swim. It's time to get serious, folks - because now, data … Read the whole story
NBC News has unveiled the first taste of a site-wide redesign to come, with its new digital verticals Mach and Better. The new design … Read the whole story
The NYTCO has expanded its custom content agency T Brand Studio to Hong Kong to serve new and existing clients in the Asia-Pacific region. … Read the whole story
Effie Worldwide revealed its North America Effectiveness Awards at a New York gala Thursday evening. The Grand Effie went to Burger King's The McWhopper … Read the whole story
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I am not a psychologist, although I claim to my kids that a lifetime of experience gives me insights that ought to be at … Read the whole story
Dubbed Highlights, the Snapchat Stories clone encourages users to create a "highlight reel" of their day with photos and videos -- with the intention … Read the whole story
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Being a fast-follower may not work when it comes to artificial intelligence. That's a potentially huge problem for the vast majority of companies - … Read the whole story
Google said Thursday there were no payouts for the top reward. Google did pay 115 individuals with an average of $2,150 per reward and … Read the whole story
