by Joe Mandese
The U.S. ad economy is expanding at a much slower rate than a leading forecaster projected just three months ago. Magna Global, the market … Read the whole story
by Steve McClellan
Dentsu Aegis Network US CEO Rob Horler is stepping down after a 17-year run with the group to pursue new opportunities, the company confirmed … Read the whole story
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by Laurie Sullivan
The $3.7 billion jump represents the second-highest quarter of all time and follows on the heels of the industry's strongest quarter on record, which … Read the whole story
by Erik Sass
Time Inc., the nation's largest magazine publisher, announced a new round of layoffs and buyouts, affecting 300 positions or around 4% of the company's … Read the whole story
by Laurie Sullivan
Yahoo on Tuesday said it completed the sale of its operating media business to Verizon Communications for approximately $4.48 billion. As previously announced, on … Read the whole story
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by Gavin O'Malley
The guidelines encompass identifiers required for user-level mobile and cross-screen marketing activities, as well as ways to improve ad targeting, measurement, attribution and relevancy. Read the whole story
by Wayne Friedman
May's prime-time commercial TV ratings for both broadcast and cable networks registered steep double-digit percentage declines. Broadcast and cable networks each lost 13% in … Read the whole story
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by Philip Rosenstein
Location data provider Factual on Tuesday announced a deal with Snap Inc., Snapchat's parent company. Snap will have access to Factual's data product, Global … Read the whole story
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by Wayne Friedman
Premium TV/video advertising -- TV networks programming content on advertising-supported digital TV platforms -- is slowly catching up to to linear TV advertising in … Read the whole story
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by Philip Rosenstein
The majority (63%) of time spent on digital video content across all screens is on long-form video (over 20 minutes in length), according to … Read the whole story
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by Wayne Friedman
NBC Left Field is a digital video journalism unit that will make short, creative documentaries and features. Content creators will come from a number … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
In just her third week on the air, Megyn Kelly has accomplished something that was so avoidable, you wouldn't think it was even possible. Read the whole story
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by Tobi Elkin
Addressable TV campaigns are a good complement to linear TV ad campaigns, according to Social Finance, a provider of consumer financial products. Working with … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Hannu Verkasalo, CEO of Verto Analytics, started out as an entrepreneur straight out of school. "I built a few consulting companies using my skills … Read the whole story
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by Wayne Friedman
A first-quarter 2017 survey from TiVo says the average price that U.S. consumers will pay for top 20 channels is $28.31 per month -- … Read the whole story