A day after Interpublic's Magna Global unit revised its 2017 ad outlook downward, Dentsu Aegis Network has done the same, albeit with a more … Read the whole story
It's been slightly over a year since the Association of National Advertisers (ANA) released its report on the state of media transparency in the … Read the whole story
Fourteen days into his new role as Publicis Groupe chairman/CEO, Arthur Sadoun is already making his mark on the holding company by filling two … Read the whole story
The new company will be led by EVP Gene Turner, the shop's veteran direct marketing leader, who adds the title Chief of Horizon Next. … Read the whole story
Now that Verizon has officially completed its acquisition of the fallen Internet giant, what will happen to Yahoo's once-popular email client? Read the whole story
Promising to be more transparent, Facebook is allowing a select group of advertisers to see a list of potential publisher destinations. Read the whole story
- COMMENTARY
The tech giants come in for a lot of criticism, but filtering out the bad ads and letting the good ones through deserves huge … Read the whole story
After a successful beta integration with Google's DoubleClick Exchange Bidding (EB) program, Smaato, the mobile-only programmatic advertising platform, will open its doors to hundreds … Read the whole story
User behavior signals, such as time on site, pages per session and bounce rate, indicate the authority of a Web site and influence its … Read the whole story
The study, from consultant The Family Room, identifies what are described as the six universal faces of dad, each with different beliefs about what … Read the whole story
Consumers favor brands that are willing to invest in the technology to deliver connected and personal customer experiences. Many of them invest in tech … Read the whole story
In her new role, Bullis is charged with creating the strategy for the global roll out of [m]PLATFORM. She will report to Brian Gleason, … Read the whole story
The magazine, owned by parent company Wenner Media, agreed to pay $1.65 million to the Phi Kappa Psi fraternity. The fraternity said it planned … Read the whole story
House-wide Wi-Fi coverage may become standard in new homes thanks to a new design program from the Wi-Fi Alliance. The so-called Wi-Fi Certified Home … Read the whole story
