by Joe Mandese
A day after Interpublic's Magna Global unit revised its 2017 ad outlook downward, Dentsu Aegis Network has done the same, albeit with a more … Read the whole story
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by Tobi Elkin
It's been slightly over a year since the Association of National Advertisers (ANA) released its report on the state of media transparency in the … Read the whole story
by Larissa Faw
Fourteen days into his new role as Publicis Groupe chairman/CEO, Arthur Sadoun is already making his mark on the holding company by filling two … Read the whole story
by Larissa Faw
The new company will be led by EVP Gene Turner, the shop's veteran direct marketing leader, who adds the title Chief of Horizon Next. … Read the whole story
by Jess Nelson
Now that Verizon has officially completed its acquisition of the fallen Internet giant, what will happen to Yahoo's once-popular email client? Read the whole story
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by Gavin O'Malley
Promising to be more transparent, Facebook is allowing a select group of advertisers to see a list of potential publisher destinations. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The tech giants come in for a lot of criticism, but filtering out the bad ads and letting the good ones through deserves huge … Read the whole story
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by Philip Rosenstein
After a successful beta integration with Google's DoubleClick Exchange Bidding (EB) program, Smaato, the mobile-only programmatic advertising platform, will open its doors to hundreds … Read the whole story
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by Laurie Sullivan
User behavior signals, such as time on site, pages per session and bounce rate, indicate the authority of a Web site and influence its … Read the whole story
by Steve McClellan
The study, from consultant The Family Room, identifies what are described as the six universal faces of dad, each with different beliefs about what … Read the whole story
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by Laurie Sullivan
Consumers favor brands that are willing to invest in the technology to deliver connected and personal customer experiences. Many of them invest in tech … Read the whole story
by Steve McClellan
In her new role, Bullis is charged with creating the strategy for the global roll out of [m]PLATFORM. She will report to Brian Gleason, … Read the whole story
by Sara Guaglione
The magazine, owned by parent company Wenner Media, agreed to pay $1.65 million to the Phi Kappa Psi fraternity. The fraternity said it planned … Read the whole story
by Chase Martin
House-wide Wi-Fi coverage may become standard in new homes thanks to a new design program from the Wi-Fi Alliance. The so-called Wi-Fi Certified Home … Read the whole story