by Steve McClellan
Three senior Maxus executives are shifting to roles at Essence. A couple of other top-level managers are also joining the GroupM agency to help … Read the whole story
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by Wayne Friedman
Viacom's Advanced Advertising group will partner with clients to create multiplatform audience-targeting solutions and "platform-native advertising that captures attention, engages audiences and drives impact … Read the whole story
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by Joe Mandese
A story in Thursday's edition of MDN ("IPG's Magna Slashes 2017 Ad Expansion: Cites 'Slowdown,' Weak Economic Indicators") incorrectly compared Magna Global June 2017 … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Facebook is pressing a judge to dismiss claims by marketers who are suing the company over inflated video metrics. Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
What are we to think of JPMorgan Chase pulling its ads on Megyn Kelly's upcoming interview with Infowars' Alex Jones, who claims that everything … Read the whole story
by Wayne Friedman
The Olympic Channel launches next month and will air year-round Olympics sports and promote NBC's airing of its Winter and Summer Olympic events. Big … Read the whole story
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by Laurie Sullivan
Facebook and Deloitte Digital released findings from a study showing that marketing organizations are not yet operating as digital businesses. Companies are "doing" digital, … Read the whole story
by Tanya Gazdik
Through Watson Ads, Toyota is able to engage and educate consumers about Prius Prime, addressing consumer questions and sharing new car information. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Creative will descend on Cannes tomorrow to discover campaigns are not enough -- curating new experiences is where it's at. Read the whole story