-
by Wayne Friedman
CBS has garnered mid-to-high single-digit percentage pricing gains -- the cost per thousand viewer pricing (CPMs) -- in prime time, with volume even with … Read the whole story
-
by Steve McClellan
The Cannes Lions Festival of Creativity has named OMD Worldwide Media Network of the Year after winning one Gold, five Silver and five Bronze … Read the whole story
-
by Wendy Davis
Touting itself as privacy-friendly, Mozilla has launched an Android version of its Firefox Focus mobile browsing app, which blocks third-party ad trackers by default. Read the whole story
by Wayne Friedman
National TV improved 2%, with broadcast up 1% and cable adding 2%. Spot TV buying tacked on a big 21% hike and syndication added … Read the whole story
by Erik Sass
One of the world's biggest health and wellness media companies has vaulted spryly onto the auction block. On Wednesday Rodale, Inc. -- publisher of … Read the whole story
-
by Tobi Elkin
Aiming to tackle the challenge of cross-channel identity and attribution in marketing, the Data & Marketing Association (DMA) said it has formed the Structured … Read the whole story
-
by Wendy Davis
AT&T's planned $85 billion merger with Time Warner will lead to "higher prices, fewer choices, and worse service for consumers," 11 senators warn in … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Flying in the face of those who would disrupt daytime television, CBS has renewed five hours worth of daytime shows -- two game shows, … Read the whole story
by Chase Martin
Security within the Internet of Things continues to be an area of focus with a major government agency involved on behalf of consumers. The … Read the whole story
by Joe Mandese
Beginning at noon today, HBO kicks off a social media campaign "winterizing" various activations on Twitter, Reddit and Google to launch the seventh season … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Social media's real killer app is spreading propaganda, disinformation and fake news, according to a new study from the University of Oxford's Computational Propaganda … Read the whole story
-
by Wayne Friedman
OTT now has 51 million TV viewing households -- and 3.1 million of those have so-called "skinny" digital TV packages of networks. Nearly three-quarters … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
It's not because I don't want to attend all of the parties or because I don't have any yacht invitations. My inbox has been … Read the whole story
by Larissa Faw
L'Oreal Paris is raising awareness of its partnership with the Prince's Trust in the UK by changing its iconic tagline "Because I'm Worth It" … Read the whole story
by Chase Martin
In the world of wearables, connected watches are taking the lead. The number of wearable connected devices hitting the market is expected to nearly … Read the whole story
-
by Philip Rosenstein
Cross-platform tracking and attribution solutions provider Barometric on Tuesday announced partnerships with Commerce Signals, Alphonso and Mobiquity Networks. Through collaborations with these three ad-tech … Read the whole story