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by Steve McClellan
The holding company has confirmed that it is placing the e-commerce specialist Salmon, which it acquired in 2013, under the Wunderman fold. Separately, it … Read the whole story
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by Wendy Davis
Tech companies Facebook, Microsoft, Twitter, and YouTube are launching a new initiative aimed at removing extremist propaganda. Read the whole story
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by Wendy Davis
Dozens of celebrities who hawk products on Instagram still fail to adequately disclose that their endorsements are paid ads, despite receiving reminders from the … Read the whole story
by Laurie Sullivan
Investments in search will rise during the next 12 to 18 months. Marketers will see an increase in competitive bidding that will raise the … Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
When company CEOs make big statements about change in mission my skeptical journalistic brain kicks in. Is this a PR move, or a change … Read the whole story
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by Tobi Elkin
Podcast advertising revenues in the U.S. have grown 73% between 2015 and 2016, with a projected increase of 85% this year, according to the … Read the whole story
by Wayne Friedman
Homes with nontraditional TV packages are estimated to grow to around 44 million in four years. Traditional pay TV subscriptions will remain the dominant … Read the whole story
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by Wayne Friedman
Blockchain technology can increase advertising transparency and improve data security, as well as streamline the digital advertising supply chain. This is something media agencies … Read the whole story
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by Laurie Sullivan
Kantar Media on Monday said it has integrated unique U.S. mobile-search advertising trending data across its AdGooroo search platform, and plans to expand the … Read the whole story
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by Tobi Elkin
Twitter said it will turn to ad tech to help it jump-start growth. Last week at the Cannes Lions festival, company CEO Jack Dorsey … Read the whole story
by Chase Martin
Virtual reality experiences may be shifting from mobile-based platforms to higher-end systems. That is one of the shifts compared to last year indicated in … Read the whole story
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by Philip Rosenstein
In a new deal announced Tuesday, IQ Media and Lotame are partnering to provide insights into audience behavior resulting from a TV ad, and … Read the whole story