-
by Wayne Friedman
Analysis from MoffettNathanson, based on Magna Global estimates, forecasts that U.S. Internet/online video will see a 24% average annual ad revenue growth rate, rising … Read the whole story
by Philip Rosenstein
Tyler Kelly, the fourth employee hired at Centro and most recently senior vice president of client development, will become president. Scott Neslund will be … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Donald Trump recently claimed that CNN's ratings were down in a tweet. Nielsen disagreed. Trump didn't mention his source. Does he use a TV … Read the whole story
by Joe Mandese
IPG Mediabrands' Reprise unit has created a new senior search marketing role to oversee search performance for the Johnson & Johnson brand and has … Read the whole story
-
by Wayne Friedman
Scripps networks -- HGTV, Food Network and Travel Channel -- will join the service's entry-level bundle, fubo Premier. Recently, fubo Premier added five channels … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
In my 30 years of analyzing network pilots, I've seen many good ones flop as series, and many mediocre ones become long-running hits. You … Read the whole story
-
by Philip Rosenstein
The Media Rating Council (MRC) began auditing measurements released by Google's YouTube platform in February 2017. On Wednesday, the MRC reported on the status … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
In an age when one of the President's top advisors has openly declared the mainstream news media to be "the enemy," it won't come … Read the whole story
COMMENTARY
by Matthew Ross, Op-Ed Contributor
Few, if any, companies are using the same sophisticated tools, technologies, platforms and integrations used by adtech to form digital connective tissue between brands … Read the whole story
-
by Tanya Gazdik
ABC and a South Dakota meat producer have settled a $1.9 billion lawsuit brought against the American network over its reports on a lean, … Read the whole story