Analysis from MoffettNathanson, based on Magna Global estimates, forecasts that U.S. Internet/online video will see a 24% average annual ad revenue growth rate, rising … Read the whole story
Tyler Kelly, the fourth employee hired at Centro and most recently senior vice president of client development, will become president. Scott Neslund will be … Read the whole story
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Donald Trump recently claimed that CNN's ratings were down in a tweet. Nielsen disagreed. Trump didn't mention his source. Does he use a TV … Read the whole story
IPG Mediabrands' Reprise unit has created a new senior search marketing role to oversee search performance for the Johnson & Johnson brand and has … Read the whole story
Scripps networks -- HGTV, Food Network and Travel Channel -- will join the service's entry-level bundle, fubo Premier. Recently, fubo Premier added five channels … Read the whole story
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In my 30 years of analyzing network pilots, I've seen many good ones flop as series, and many mediocre ones become long-running hits. You … Read the whole story
The Media Rating Council (MRC) began auditing measurements released by Google's YouTube platform in February 2017. On Wednesday, the MRC reported on the status … Read the whole story
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In an age when one of the President's top advisors has openly declared the mainstream news media to be "the enemy," it won't come … Read the whole story
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Few, if any, companies are using the same sophisticated tools, technologies, platforms and integrations used by adtech to form digital connective tissue between brands … Read the whole story
ABC and a South Dakota meat producer have settled a $1.9 billion lawsuit brought against the American network over its reports on a lean, … Read the whole story
