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by Wayne Friedman
Disney-ABC Television said it posted higher upfront advertising revenue for the 2017-2018 TV season in the "high single [percentage] digits across the board in … Read the whole story
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by Laurie Sullivan
The first set of metrics is intended to inform interactions with ads such as landing page views, breakdowns of pre-impression activity, and interactions with … Read the whole story
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by Sara Guaglione
Video audiences have risen 48.1% from May 2016 to May 2017. There are now 82 magazine brands that report a video audience to MPA. Read the whole story
by Wayne Friedman
In May, "Morning Joe" was up 56% over its 2016 total viewer average to a Nielsen 1.06 million total average viewers. The show is … Read the whole story
by Laurie Sullivan
The ad format focuses on native and mobile VR to determine what they might look like, and is an experimental project at Area 120, … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
"Amazon is buying Whole Foods." It's impossible to overestimate the impact those five words will have on the future of consumer marketing, media and … Read the whole story
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by Steve McClellan
In its latest update on the impact of Tuesday's global cyber-attack WPP said it has so far found "no evidence" that any confidential information … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The calculations of revenue expected to be driven by artificial intelligence continue to grow. Growth is expected to be strong across nearly every industry, … Read the whole story
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by Laurie Sullivan
The key words in the injunction, "anywhere in the world," could establish a foreshadowing of things to come. Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
lthough most of our dinner-time conversation tends to orbit around schoolwork, the latest episode of this or that TV series or why in the … Read the whole story
by Joe Mandese
Today's "Daily Cartoon" from "The New Yorker" nails one of the more fringe, but much-tweeted media stories of the week concerning President Donald J. … Read the whole story