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by Wayne Friedman
Fox Networks Group has completed its upfront advertising deals, and was on par with other TV networks' pricing gains. But unlike other networks, media-agency … Read the whole story
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by Wayne Friedman
For the first six months of this year, TV station groups announced deals totaling $4.4 billion, with $3.8 billion coming from one proposed deal … Read the whole story
by Steve McClellan
It's the latest effort by the holding company to streamline operations across its agency portfolio. Read the whole story
by Larissa Faw
The agency indicated the operation will work across all Havas clients to monitor and track influencer campaigns to ensure projects are cohesive, brand appropriate … Read the whole story
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by Joe Mandese
Placed, a leading developer of in-store attribution enabling brands to analyze how digital campaigns impact retail traffic and sales, this morning announced it has … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Freedom of information doesn't necessarily mean access to all the world's data. Especially when it comes to information stored on servers in a variety … Read the whole story
by Aaron Baar
"Pay-TV remotes and user-interfaces are notoriously difficult to use, which means consumers cannot get to the content they love easily," Jay Roth, chief marketing … Read the whole story
by Laurie Sullivan
The device, in limited beta, aims to take on Amazon Echo, Google Home and the recently launched Apple HomePod, but it might find a … Read the whole story
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by Jess Nelson
A cultural dissonance exists with artificial intelligence, says Joe Stanhope, Forrester vp and principal analyst. Marketers need to become "educated about AI techniques and … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
With the release of a video of himself "tackling" CNN at a World Wrestling event, Trump melded current presidential politics with pro-, faux-wrestling, and … Read the whole story