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by Tobi Elkin
MediaRadar's 2016 Consumer Advertising Report, which analyzed ad spend and ad buying patterns among marketers, found that programmatic ad buying declined 12% in Q1 … Read the whole story
by Joe Mandese
Days after one influential financial institution issued a "double downgrade" of WPP, another has downgraded the valuations of the entire publicly traded ad sector … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
A double downgrade in the City isn't great, but WPP's woes are just a sign of an industry needing streamlining. Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
Blockchain technology is where ad tech may turn next to address many of the pesky problems that come with programmatic marketing. Using this disruptive … Read the whole story
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by Wendy Davis
Google and Facebook plan to join Amazon, Mozilla and hundreds of other web companies in an effort to rally support for net neutrality. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Shakespeare devotees should not expect to learn anything about the bard's young adult life in the new TNT drama series premiering Monday night. The … Read the whole story
by Chase Martin
Google just launched a platform for creating 3D objects in virtual reality. The platform, called Blocks, was developed as a tool to bring simple … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
There is apparently enough perceived value in the TV home shopping business for long-time rivals QVC and HSN to agree to a merger worth … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Interactive advertising based on real data that personalizes the message can typically keep the interest of consumers longer because they become part of the … Read the whole story