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by Laurie Sullivan
Local media spend is estimated to reach $174 billion by 2021. But the midyear revenue update to BIA/Kelsey's "U.S. Local Advertising Forecast 2017" suggests … Read the whole story
by Joe Mandese
"Big Data" analytics firm Infogroup has launched Constellation Media, a full-service digital agency and named Publicis and WPP vet Gayatri Bhalla to run it. … Read the whole story
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by Laurie Sullivan
Kantar Media, a WPP Group company, announced Thursday it will make programmatic advertising spend and occurrence data available to advertisers through its platforms. The … Read the whole story
COMMENTARY
by Jerome Samson, Op-Ed Contributor
Frequency can now be adjusted, based on certain known conditions - balancing cumulative exposure between TV and digital. But the game is still to … Read the whole story
by Sara Guaglione
The ad solutions are built to increase consumer engagement and retention and will supplement Reuters' existing ad units. The interval ad units are native … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
John Derham, IQ Media's founder, head of Innovation, explains how TV measurement services now bring "context to viewing on television, helping [to] accurately identify … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The new, proposed ATSC 3.0 standard can deliver up to five times the amount of data as the existing digital broadcast standard. For the … Read the whole story
by Sarah Mahoney
Innovation-some new stylish or functional twist to trusty denims-seems to be key to appealing to customers these days, according to NPD Group. Read the whole story
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by Philip Rosenstein
Google AdSense is "no longer permitting the placement of Google ads on pages that are loaded as a pop-up or pop-under. Additionally, we do … Read the whole story