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by Steve McClellan
NBCUniversal will shift from sister agency Maxus, which is being merged into MEC. Target is serviced by a dedicated agency, Team Arrow, which will … Read the whole story
by Wayne Friedman
A recent study says 38% of TV homes subscribe to two or more major subscription VOD services, such as Netflix, Amazon and Hulu. This … Read the whole story
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by Tobi Elkin
A new report forecasts that online video viewing around the world will rise by one-fifth in 2017. Zenith's Online Video Forecasts 2017 report estimates … Read the whole story
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by Gavin O'Malley
Around the country, a small sample of mobile users can expect to start seeing ads in their Marketplace product feeds. While Facebook isn't describing … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Of all the fall pilots the networks have provided for preview, the "Big Bang Theory" spinoff called "Young Sheldon" is the one that fires … Read the whole story
by Philip Rosenstein
ABC News, in response to growing opacity at the Trump White House, launched a new live-streamed show called "Briefing Room." The digital initiative will … Read the whole story
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by Wayne Friedman
Netflix added 5.2 million subscribers during the second-quarter reporting period -- now totaling 104 million worldwide. Media analysts were expecting a gain of about … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Virtually all of network TV has had trouble producing successful TV shows from alternate sources -- whether as revivals of older TV shows, longtime … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Mac Delaney, head of programmatic at Merkle, recently completed his "tour of duty" -- from January to April -- in Los Angeles, creating an … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
As in a number of similar deals in recent years, the investment group, which includes several labor unions, also agreed to assume an unspecified … Read the whole story