by Joe Mandese
Media and entertainment industry executives have grown less confident about the economy, and cite the volatility of capital markets as their No. 1 concern, … Read the whole story
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by Wayne Friedman
TV's upfront advertising market for prime time over-delivered -- for both broadcast and cable networks -- with 6% more revenue versus the year before. Read the whole story
by Steve McClellan
Boston-based Allen & Gerritsen, the company's longtime creative agency, confirmed it will not participate in the review. Philadephia-based MayoSeitz Media is the media agency … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The BBC did a very 21st-century thing: They gave the title character of "Doctor Who" a sex change. Read the whole story
by Larissa Faw
In his new role, Antoniades will be responsible for global business growth as well as managing key client relationships that are run from outside … Read the whole story
COMMENTARY
by Vuijsje Eliana, Op-Ed Contributor
Publishers have added new revenue streams and increased CPMs on their inventory, becoming a more attractive option for advertising budgets. The industry has also … Read the whole story
by Steve McClellan
The appointment follows a review that began earlier this year. The client previously worked with The Gate/New York. Read the whole story
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by Laurie Sullivan
Marketers still need to learn how to release and relax, handing off the controls to consumers after optimizing campaigns from search to social in … Read the whole story
by Wayne Friedman
Traditional TV program viewing plus three days of time-shifted viewing (L3) among teenagers 12-17 was down 22%, while it sank 20% among young adults … Read the whole story
by Wendy Davis
Six marketers can proceed with claims against Facebook over allegations that it inflated video metrics, a judge ruled. Read the whole story
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by Philip Rosenstein
The news of Sizmek's agreement to buy Rocket Fuel at a $145 million valuation is more evidence of how overcrowded the ad-tech market has … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Can ad-supported TV programs offer any of the same evidence for growth of "Game of Thrones" -- especially for a TV series entering its … Read the whole story