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by Philip Rosenstein
In one study cited by U.K.-based Infectious Media in its new white paper, 33% of marketers say they are troubled by ad fraud, with … Read the whole story
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by Gavin O'Malley
Eighty-one percent of consumers say they use Facebook on a regular basis, per a new study. Asked about regular use, Google was cited by … Read the whole story
by Larissa Faw
Clear Channel Outdoor Americas (CCOA) is entering an exclusive partnership with location-based provider Cuebiq to incorporate its location insights and visitor attribution analysis into … Read the whole story
by Sara Guaglione
There has never been a better time to cover politics. Ratings are setting records for cable news networks, while subscriptions are rising for major … Read the whole story
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by Tobi Elkin
A new eMarketer report projects that this year 2.46 billion people will access social networks at least once a month. That's up 8.2% from … Read the whole story
by Joe Mandese
The Democratic National Committee got ridiculed and Papa John's got a media bump when the DNC unveiled a new slogan late last week that … Read the whole story
by Tanya Gazdik
"Innovation and usefulness are rewarded by consumers. None of the companies on this list could ever be considered 'complacent,'" YouGov's Ted Marzilli tells "Marketing … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Six months into the new Trump Administration, we continue to find new story elements -- even in the midst of the somewhat typical summer … Read the whole story
by Sara Guaglione
The virtual-reality campaign, called "Inside The Moment," lived in an interactive 360-degree display banner just above the newspaper's homepage content. Read the whole story
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by Steve McClellan
It's the second acquisition by the holding company of a European shop in as many weeks. Last week, the company agreed to acquire Germany's … Read the whole story