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by Wayne Friedman
National TV ad revenues were down 1% in Q2 -- an improvement from the 3% decline in Q1 -- yet challenges remain. Read the whole story
by Joe Mandese
A report rounding up some of the internet's most respected and pioneering experts suggests some mixed signals for its near and distant future. The … Read the whole story
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by Larissa Faw
The startups will work with Verizon Ventures and Verizon's digital media businesses on product and technology projects, as well as R/GA's strategic marketing, consulting, … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Just like Google, my company has a range of perspectives on what a socio-culturally appropriate conversation is -- you know, PC -- and what … Read the whole story
by Joe Mandese
Concurrent with the opening of its new mall in Century City, CA, retail shopping mall owner/operator Westfield has launched the "Westfield Network," a digital … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
In the 1970s and '80s, agencies would seek to fulfill client business and marketing goals on TV by grouping prospects into broad descriptions of … Read the whole story
by The Editor
In recognition of the shift from data- to "people-based" targeting/marketing, MediaPost is launching the "People-Based Marketing Awards." These are editorially derived awards, selected by … Read the whole story
COMMENTARY
by Chad Recchia, Op-Ed Contributor
Don't just choose a couple of these strategies. Instead, implement them all. Read the whole story