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by Joe Mandese
Influential Wall Street analyst Brian Wieser this morning upgraded his rating for Interpublic's stock from "Hold" to "Buy," despite an overall negative perspective on … Read the whole story
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by Richard Whitman, Columnist
And if you are expecting another "M"-named agency, you're out of luck. It is not happening. Read the whole story
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by Wayne Friedman
Over-the-top video keeps growing, largely due to connected TV users, and overall gains are coming at the expense of pay TV. eMarketer estimates there … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
The agency holding companies continue to find themselves the pariahs of the industry, implicated in dubious media-buying practices, non-transparent digital media processes - and … Read the whole story
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by Wayne Friedman
In the second quarter, MoffettNathanson Research says there was a 9.1% decline in total day 18-49 viewers for Nielsen C3 ratings -- the average … Read the whole story
COMMENTARY
by Joe Mandese
"We've got live Periscope, too," White nationalist organizer, former KKK chief and former Louisiana state legislator David Duke said as he strode up to … Read the whole story
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by Gavin O'Malley
This year, the struggling social network paid $213.3 million for Zenly and $135.2 million for Placed, it revealed in a fresh filing with the … Read the whole story
by Sara Guaglione
'Billboard' will be 123 this November. But when the music industry took a nosedive from 2000-2013, the magazine suffered. Four years later, the brand … Read the whole story