by Joe Mandese
The U.S. ad market expanded more than 5% during the second quarter, despite "mass market weakness" and declines in some major national media, according … Read the whole story
-
by Wayne Friedman
Media stocks grew somewhat, despite concerns over future pay TV distribution disruptions the week before and rumblings in the broader stock market over confrontations … Read the whole story
by Joe Mandese
Paul Donato, a long-time media researcher who most recently was chief research officer of Nielsen, has been named chief research officer of the Advertising … Read the whole story
by Erik Sass
Major publishers, like Hearst and Conde Nast, are already cranking out new shows and other programming for Watch, which Facebook hopes will rival YouTube, … Read the whole story
by Philip Rosenstein
During violent protests, when it was made clear to Americans who the "enemy" is, President Trump's 2020 reelection campaign released a new ad -- … Read the whole story
COMMENTARY
by Ed DeNicola, Op-Ed Contributor
There is an optimal allocation that advertisers should endeavor to strike with digital and TV budgets. The hyped-up rivalry between TV and digital is … Read the whole story
-
by Tobi Elkin
The Trustworthy Accountability Group (TAG) said more than 350 companies have applied for TAG Registration, an increase of more than 75% in the last … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Megyn Kelly seems to be having her own personal Summer of Yes -- saying yes to every request her new bosses at NBC News … Read the whole story