by Wayne Friedman
Video content, including full episodes of TV content and/or video clips, will provide a more consistent way to determine content performance and audience behavior. Read the whole story
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by Wayne Friedman
Major TV groups are expected to see steady revenue on the affiliate/retransmission front in the next few years. Affiliate fees are projected to continue … Read the whole story
by Gavin O'Malley
"Marketers can now directly boost the post as it appears on the creator's Page," a company spokeswoman said Tuesday. Until now, marketers could only … Read the whole story
by Steve McClellan
The WPP agency has promoted God-is Rivera to the new role. She is tasked with developing practices and methodologies designed to ensure diversity and … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Netflix has a powerful lineup of 51 million U.S. subscribers and nearly 45 million international subs. But what if Fox goes the way of … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Google is almost 20 years old. The domain Google.com was registered on September 15, 1997. Given that 20 years is an eternity in internet … Read the whole story
by Wayne Friedman
A&E's new brand campaign targets more millennials for its unscripted programming. A&E wants to build on its high-rated reality TV programs, such as "Leah … Read the whole story
COMMENTARY
by Lance Rios, Op-Ed Contributor
Since 2010, every major brand has experimented with reaching millennials via influencers, including YouTube stars and other celebrities. According to a recent study by … Read the whole story
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by Gavin O'Malley
Facebook is expanding Marketplace to 17 additional countries, including Austria, Belgium, the Czech Republic, Denmark, Finland, and France. Regarding Marketplace, Engadget notes: “It’s still … Read the whole story