The firm said Thursday it is strengthening its viewability standard for social and mobile newsfeed environments. It is also undertaking research to study the … Read the whole story

The French pharma giant spends an estimated $1 billion on measured media annually. Havas will handle U.S. Media. The company also expanded its creative … Read the whole story

YouTube TV has added 14 markets to its existing 15 major markets. Since its launch in April, YouTube TV says over half of its … Read the whole story

Venture capitalist and creator of the web browser as we know it Marc Andreessen famously wrote an opinion piece in The Wall Street Journal … Read the whole story

TV network ratings for July continued their steeper downward trend -- 10% below results of a year ago for prime time among 18-49 viewers … Read the whole story

I just read yet another estimate of ad spending saying that digital is still inching up, while TV is still inching down. This is … Read the whole story

Steve "The Gaslighter" Bannon, perhaps with cigar and glass of bourbon in hand, decided to call American Prospect cofounder and coeditor Robert Kuttner, supposedly … Read the whole story

As long as it's earned media, everyone seems comfortable. As soon as there's a dollar sign attached, things become less clear. But does that … Read the whole story