The firm said Thursday it is strengthening its viewability standard for social and mobile newsfeed environments. It is also undertaking research to study the … Read the whole story
Magazine cover editors felt compelled to use their most visible platform to comment on what appeared to be Donald J. Trump's support of white … Read the whole story
The French pharma giant spends an estimated $1 billion on measured media annually. Havas will handle U.S. Media. The company also expanded its creative … Read the whole story
YouTube TV has added 14 markets to its existing 15 major markets. Since its launch in April, YouTube TV says over half of its … Read the whole story
- COMMENTARY
Venture capitalist and creator of the web browser as we know it Marc Andreessen famously wrote an opinion piece in The Wall Street Journal … Read the whole story
TV network ratings for July continued their steeper downward trend -- 10% below results of a year ago for prime time among 18-49 viewers … Read the whole story
- COMMENTARY
I just read yet another estimate of ad spending saying that digital is still inching up, while TV is still inching down. This is … Read the whole story
The fresh offerings invite ad partners to purchase and run ads exclusively on in-stream placements across Facebookand its Audience Network. Across its flagship platform … Read the whole story
- COMMENTARY
Steve "The Gaslighter" Bannon, perhaps with cigar and glass of bourbon in hand, decided to call American Prospect cofounder and coeditor Robert Kuttner, supposedly … Read the whole story
Gay hookup app Grindr is leaping into the Speedo-filled pool of gay lifestyle publishing with the official launch of Into, a new digital magazine … Read the whole story
- COMMENTARY
As long as it's earned media, everyone seems comfortable. As soon as there's a dollar sign attached, things become less clear. But does that … Read the whole story
