by Joe Mandese
The U.S. ad marketplace fell to one of its seasonal lows in July, which vies with January as the lowest demand months of the … Read the whole story
by Larissa Faw
GroupM has appointed Amanda Richman U.S. CEO of the new agency -- which is called NewCo for now -- that is being formed as … Read the whole story
by Wayne Friedman
From August 14, 2016 to August 13, 2017, "Colbert" pulled in $402.5 million in national TV advertising, according to iSpot.tv. "Fallon" is still ahead … Read the whole story
by Wayne Friedman
CBS had the highest index overall in Q2 for "attention" in three of five dayparts, TVision Insights said. For the 7 p.m. to 11 … Read the whole story
by Sarah Mahoney
The ad features the company's founder, who asks viewers to contact Ryan Zinke, Secretary of the Interior, and hold him to his promise to … Read the whole story
COMMENTARY
by Jeri Smith, Columnist
This doesn't mean digital can't contribute, of course. It can work, but the environment is cluttered, and it's easy to spend money in ways … Read the whole story
by Tanya Gazdik
AccuWeather uses a mix of paid, earned, and owned media to broaden awareness, from online advertising to social media events, CMO John Dokes tells … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
Header bidding is now "synonymous" with programmatic advertising, claims PubMatic's Q2 Quarterly Mobile Index Report. The data appears to support this conclusion, as header … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
Like you -- I assume -- I hope-- I was saddened and sickened by the events that unfolded in Charlottesville last weekend. Saddened by … Read the whole story