Nielsen says last year's regular-season NFL games declined 9% in viewership to an average 17.1 million viewers. This occurred as national TV advertising revenues … Read the whole story
An in-depth study by a New York University professor portraying a grim outlook for the terrestrial radio industry generated a not-so-surprising backlash from key … Read the whole story
Reports suggest that the company's cutbacks will occur largely at its broadcast and production operations: ABC Television Network, ABC-owned local TV stations, its production … Read the whole story
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Can broadcasters make money with six-second TV commercials? At a reported $75,000 per ad, it seems to make sense for any TV network. But … Read the whole story
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There is no question that mobile advertising will someday -- perhaps in five to seven years -- overtake television in overall U.S. ad spend. Read the whole story
In recognition of the shift from data- to "people-based" targeting/marketing, MediaPost is launching the "People-Based Marketing Awards." These are editorially derived awards, selected by … Read the whole story
Unveiled in August, Watch represents the social giant's more ambitious video effort to date. It was designed to complement the various videos that users … Read the whole story
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We need a way to bring transparency to value. Since consumer attention is the most basic building block of branding, advertisers would be best … Read the whole story
