The percentage of ad buyers who buy radio and digital audio advertising via programmatic technology will nearly triple in the next 12 months, according … Read the whole story
Since August 11, $3.06 million was spent on these shorter-length commercials, Kantar Media says -- $2.43 million for 5-second spots and $625,500 on 6-second … Read the whole story
This year, during a shortened sign-up period from November 1 through December 15, the Centers for Medicare & Medicaid Services, which administers Obamacare, said … Read the whole story
New York's hometown paper is once again owned by a Chicago-based newspaper holding company, following the 'New York Daily News' sale on Monday to … Read the whole story
One hundred and thirty were recruited from the outside and 65 were promoted from within. By gender, 120 of the newly appointed leaders were … Read the whole story
- COMMENTARY
As we head into the Podcast Upfront, listening is up considerably and brand marketers are beginning to follow direct-response advertisers to the medium. This … Read the whole story
Brandzooka, the fast-growing self-service programmatic ad platform backed by Madison Avenue renegade Alex Bogusky, Thursday announced it has acquired AdJelly, a platform specializing in … Read the whole story
