Natural disasters often impact Nielsen ratings, due to power outages that affect metering or respondents being displaced from their sample households. But usually, they … Read the whole story
CBS, Fox and NFL Network had major gains among adult 25-54 viewers in 2016, according to advertising research/analytics company SQAD. CBS was up 20% … Read the whole story
Think millennials are ready for the robot revolution? On the contrary, consumers ages 18-to-35 value human sales clerks more than any other demographic, new … Read the whole story
Over the last five years, broadcast-only TV homes have risen 41% to 15.8 million homes, according to Nielsen-commissioned research. The median age of broadcast-only … Read the whole story
"The latest research and econometric analysis shows that, without the use of data in advertising, the role of the internet would be fundamentally diminished … Read the whole story
Copenhagen-based Adform on Monday said it has received accreditation from the Media Rating Council for its viewability measurement across desktop, mobile web and app … Read the whole story
A year after encouraging its agencies to engage in more diverse hiring practices, the company has launched AdFellows, a program that will give 20 … Read the whole story
- COMMENTARY
An advertiser might demand 70% viewability, and publishers could guarantee that. But can they also guarantee the audience will meet that advertiser's criteria for … Read the whole story
Having already racked up roughly $200 million in upfront ad buys, Vevo is predicting a 30% increase in overall ad revenue, this year. That’s … Read the whole story
