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by Wayne Friedman
U.S. advertising revenues in August took an expected hit -- down 7% for the month, largely due to unfavorable comparisons to high TV media … Read the whole story
by Laurie Sullivan
Google plans to automate the refund process to advertisers running on DoubleClick Bid Manager who lose budgets to ad fraud on its platform. Technology … Read the whole story
by Laurie Sullivan
With 963 million monthly active users on the mobile WeChat app, Tencent announced a new program Thursday aimed at educating and attracting U.S. advertisers … Read the whole story
by Joe Mandese
Facebook Thursday afternoon said it will provide detailed information about thousands of ads placed by Russian operatives on the social network to Congressional investigators, … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
There is a little-known condition called Charcot-Marie-Tooth Disease that affects one in 2,500 people (about the same prevalence as multiple sclerosis) including 150,000 Americans … Read the whole story
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by Wayne Friedman
For the full year ended in 2016, Canoe said it handled 17.9 billion advertising impressions compared to 11.8 billion in 2015 and 6.3 billion … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
It may just be coincidental, but for the first time in memory, a handful of upcoming new high-profile TV shows are not being made … Read the whole story
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by Wayne Friedman
Advertisers on The Trade Desk platform can now do targeted TV buys through internet-connected TVs, including smart TVs and streaming devices, using their first- … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Traditional TV companies moving into digital seems like a no-brainer. But even veteran TV-based companies can miss -- a bit. Take CNN Digital. It … Read the whole story