by Joe Mandese
Wall Street analyst Brian Wieser has refined his estimate for U.S. ad growth this year, projecting that 2017 will expand 4.4%. The revision is … Read the whole story
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by Wayne Friedman
Pivotal Research Group estimates traditional, linear local TV broadcast advertising -- excluding political ad revenues -- will sink 2.2% in 2017, to $15 billion. Read the whole story
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by Wayne Friedman
TV advertising-tech platform Simulmedia has inked a deal with real-time information provider Neustar for independent verification of its clients' TV campaigns. Read the whole story
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by Larissa Faw
That's what Sean Reardon, CEO of Zenith USA and Moxie, believes. "If we were taking care of clients, they wouldn't seek other alternatives," he … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
Here we go again. We're only a couple of weeks into the new football season and already everyone's wringing their hands over the state … Read the whole story
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by Richard Whitman, Columnist
No doubt they're both heavyweights in their industries, advertising and journalism, respectively. But their one-on-one Monday at Advertising Week New York was hardly the … Read the whole story
by The Editor
Loews Hotels, Elicit LLC and Spotify are the winners in the marketer, agency and media categories, respectively, of MediaPost's first People-Based Marketing Awards. The … Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
2017 is on pace to be one of Amazon's most acquisitive years ever, with eight transactions completed at the close of Q2. The general … Read the whole story