by The Editor
MediaPost is seeking nominations for MEDIA magazine's annual 'Agency of the Year' Awards. If you would like to nominate any agencies/agents in the following … Read the whole story
by Steve McClellan
The new offering is designed to help TV advertisers target viewers more precisely across the spectrum of video platforms including broadcast, satellite and cable … Read the whole story
by Steve McClellan
Greg Stern, founding partner of BSSP, has been named chairman of the board of the 4As, effective October 1. He succeeds Bill Koenigsberg who … Read the whole story
by Joe Mandese
At a time when iconic magazine editors are stepping down in droves, and even 'Rolling Stone' has been put on the block, it is … Read the whole story
by Steve McClellan
Mediabrands described the arrangement as its largest analytics and data integration alliance to date, with 14 markets impacted across the globe. The firm's key … Read the whole story
by Joe Mandese
Nielsen is doubling down on its diversification into digital audience analytics, announcing a deal this morning to acquire Visual IQ, a highly regarded provider … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Three in four programmatic users fear unsafe placements, while one in four have had them. Time for a safer approach? Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
CBS' "Sheldon" is the most-watched comedy premiere since the net's "2 Broke Girls," which began in 2011. "Sheldon," a prequel to "Big Bang," will … Read the whole story
-
by Laurie Sullivan
A majority of Americans believe the football field is no place for political protests, which could spark a branding fiasco by the end of … Read the whole story
COMMENTARY
by Chris Peterson
, Op-Ed Contributor
OTT (over-the-top content) is racing ahead in relevance and frequency, and there's no signs of it slowing down anytime soon, which might be to … Read the whole story
-
by Laurie Sullivan
A majority of Americans do not believe that the football field is the proper place for political protests, which could spark a branding fiasco … Read the whole story
by Sara Guaglione
Meredith Corp. is launching a wellness and health vertical called Strive, which will be distributed on Facebook and on hubs across five of its … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
This new ABC drama series starring Kyra Sedgwick is so complicated that it almost rates the coining of a new drama category -- the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Some polls suggest TV consumers want to see just the game -- and leave politics offscreen. So far, virtually all major NFL marketers are … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
The marketplace for premium programmatic advertising is expanding with Time Inc.'s decision to join Dentsu Aegis Network's Publisher Addressable Marketplace. That gives advertisers scalable … Read the whole story
-
by Wayne Friedman
Social media activity continues to grow -- and ad-supported TV continues to be a big beneficiary. Read the whole story
-
by Wayne Friedman
With cord-cutting an ongoing worry, pay TV providers are plagued by TV consumers' concerns: high price and lack of a la carte channel choice. Read the whole story