MediaPost is seeking nominations for MEDIA magazine's annual 'Agency of the Year' Awards. If you would like to nominate any agencies/agents in the following … Read the whole story
The new offering is designed to help TV advertisers target viewers more precisely across the spectrum of video platforms including broadcast, satellite and cable … Read the whole story
Greg Stern, founding partner of BSSP, has been named chairman of the board of the 4As, effective October 1. He succeeds Bill Koenigsberg who … Read the whole story
At a time when iconic magazine editors are stepping down in droves, and even 'Rolling Stone' has been put on the block, it is … Read the whole story
Mediabrands described the arrangement as its largest analytics and data integration alliance to date, with 14 markets impacted across the globe. The firm's key … Read the whole story
Nielsen is doubling down on its diversification into digital audience analytics, announcing a deal this morning to acquire Visual IQ, a highly regarded provider … Read the whole story
Three in four programmatic users fear unsafe placements, while one in four have had them. Time for a safer approach? Read the whole story
CBS' "Sheldon" is the most-watched comedy premiere since the net's "2 Broke Girls," which began in 2011. "Sheldon," a prequel to "Big Bang," will … Read the whole story
A majority of Americans believe the football field is no place for political protests, which could spark a branding fiasco by the end of … Read the whole story
OTT (over-the-top content) is racing ahead in relevance and frequency, and there's no signs of it slowing down anytime soon, which might be to … Read the whole story
A majority of Americans do not believe that the football field is the proper place for political protests, which could spark a branding fiasco … Read the whole story
Meredith Corp. is launching a wellness and health vertical called Strive, which will be distributed on Facebook and on hubs across five of its … Read the whole story
This new ABC drama series starring Kyra Sedgwick is so complicated that it almost rates the coining of a new drama category -- the … Read the whole story
Some polls suggest TV consumers want to see just the game -- and leave politics offscreen. So far, virtually all major NFL marketers are … Read the whole story
The marketplace for premium programmatic advertising is expanding with Time Inc.'s decision to join Dentsu Aegis Network's Publisher Addressable Marketplace. That gives advertisers scalable … Read the whole story
Social media activity continues to grow -- and ad-supported TV continues to be a big beneficiary. Read the whole story
With cord-cutting an ongoing worry, pay TV providers are plagued by TV consumers' concerns: high price and lack of a la carte channel choice. Read the whole story