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by Wayne Friedman
Local advertising revenue is set to slowly climb over the next four years by low single-digit percentage growth. BIA/Kelsey projects that major gains in … Read the whole story
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by Wayne Friedman
Social media could bring in some $1.4 billion in sponsored-advertising revenue for local TV stations in 2018, according to a new study, which found … Read the whole story
COMMENTARY
by Joe Mandese
How do you become a video-first business? Make lots of video. At least that was the answer panelists gave during an Advertising Week panel … Read the whole story
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by Wayne Friedman
Full TV episodes and sports accounted for the increase in live ad views. Over-the-top set-top devices had 29% of all premium video ads -- … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Since most buyers are besieged by dozens of ad-tech companies, each promising a different success metric, they don't have the technology or resources to … Read the whole story
by Wayne Friedman
In June, Netflix had 14 newer TV series on the air -- those made in the last three years -- more than triple the … Read the whole story
by The Editor
MediaPost is seeking nominations for MEDIA magazine's annual 'Agency of the Year' Awards. If you would like to nominate any agencies/agents in the following … Read the whole story
COMMENTARY
by Joe Mandese
A byproduct of the always-on world of digital media is that marketing is finally catching up with the "real world." Think about that for … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Local TV station groups have a lot to be happy about -- rising stock prices and more money from retransmission revenue. And something that … Read the whole story
by Larissa Faw
Unilever is increasingly using social listening to learn about consumer behavior, says company CMO Keith Weed. The technique enables marketers to eavesdrop on conversations … Read the whole story
by Fern Siegel
The second-largest Irish whiskey has launched a new global ad campaign - "Beauty of Blend" - which kicked off in New York. The work … Read the whole story
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by Richard Whitman, Columnist
It looks like the organizer of the Cannes Lions festival -- Ascential being the parent organization -- has a holding company problem to deal … Read the whole story